After your banner design is done and dusted, it’s essential to consider carefully where you’re going to place the banners out in the field. Many business owners and marketers need to consider where they will locate their printed products once they’re complete — put them in the wrong spot and your ROI could plummet!
If you’re looking for a few key tips on ad placement to achieve the optimum ROI, check out this simple guide from UK pvc banner producer, Where the Trade Buys. From store window to trade show, this guide delivers the tips you need to boost your next marketing strategy.
How will you be memorable?
Have you attended any award ceremonies recently? This is another potential location for your newly printed banner. Unless it’s a glitzy red-carpet affair — which won’t be the place for marketing material — you’re fine to use your promo banners at your next awards show. Use this time to promote your brand on social media and YouTube! A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
Research appears to suggest that print advertising is in fact better than digital. One Canadian study found that three quarters of people could remember a brand after viewing it via a print media ad, while only two-fifths were able to recall the company after seeing it on a digital platform. To boost ROI, create a well-structured pull-up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essentials. Then, share your snaps or videos on social media to spread brand awareness!
Watch out for your competitors
Your competitors will be all around you at corporate events, so standing out is critical. But have you ever considered the effectiveness of using a banner at a business event or trade show? According to Eventbrite, the UK events industry is worth £42.3 billion and 1.3 million business events are held annually, with corporate hospitality accounting for around £1.2 billion, exhibitions accounting for £11 billion and conferences making up £19.9 billion!
When attending these types of events and planning your brand’s presence in and around your table, ensure you place a pull-up banner at both sides to make an impact. According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
Maximise your promotional space
If you own a physical store, you have the ability to use your window for promotional purposes. According to store design and display consultant, Linda Cahan, in an article published in Entrepreneur: “Each window should tell a story”. Are you making the most of this key piece of promotional space? If you have floor-length windows, simply angle your pull-up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen.
There’s plenty of benefits to highlighting any discount or special offers you have in your shop window. Did you know that 80% of consumers describe themselves as ‘promotion sensitive’? Highlighting a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
Article created by Where The Trade Buys. A printing company in the UK, employing more than 150 people across the UK. Founded in 2010, Where The Trade Buys creates quality roll-up banners and other premium print materials and services via its operations in London and Sunderland.
Sources: https://www.uspsoig.gov/sites/default/files/document-library-files/2015/rarc-wp-15-012.pdf https://www.neurosciencemarketing.com/blog/articles/print-vs-digital.htm http://www.independent.co.uk/news/business/news/british-employees-working-overtime-no-extra-money-record-high-68-days-additional-pay-a7607596.html https://www.psychologicalscience.org/observer/how-many-seconds-to-a-first-impression # https://www.economist.com/node/12792420 https://www.entrepreneur.com/article/223808 https://www.huffingtonpost.com/danny-wong/what-science-says-about-discounts_b_8511224.html https://www.getelastic.com/coupon-infographic https://business.tutsplus.com/tutorials/how-to-use-discount-pricing-strategies--cms-28611 https://blog.kissmetrics.com/direct-mail-in-the-digital-age/