In this fast moving digital world, both, small and large scale business owners are willing to get their business spread among their customers through internet. And that is the main reason behind the increasing demand of hiring SEO services professionals to manage their SEO goals properly. But, if you have a three or five member team and just about to think of starting SEO for your website then what should you do? Did you have to invest a lot of money to stay ahead in top of major search engines like Google, Yahoo or Bing?
In this post, I’m going to tell you how you can manage your SEO duties without investing a huge amount of money and have the initial boost-up for your website. So, let’s have a quick look on the steps.
Optimize Your Website for Mobile
Mobile and smart phone is today’s necessity for every person to cope-up with the market. You just have to keep this in your mind while build your website. Always try to optimize according to mobile views and options. Websites, especially designed for mobile screen perform, are easy to access for search engine crawlers and you can have some extra advantages to stay ahead in ranking position.
At your starting, always focus to promote your website in local market. There are some significant facilities you can have by doing this method. In local market you don’t have to face huge competition and toughness to get ranked in your business keywords. By choosing local keywords you can get some quick and easy ranking to enhance your business reach to the local market. And, the main advantage is you do not need to spend a lot of money for all of this. You can do it by yourself if you can manage to get some proper knowledge about local SEO.
There are many websites you can find with less traffic flow just because of sitemap. It’ll not create any traffic for you or directly involved to get your ranking in SERP but it’ll help search engine crawler to crawl smoothly and stay updated with Google index. This is why XML Sitemap is an essential factor for any website to get ranked.
“Content is king” in digital marketing world. If your can create high quality, informative, attractive and SEO friendly content for your website then you can expect some healthy results in shorter time. Choose your business keyword first and juggle those keywords in your website body content naturally to get ranked on those keywords. Remember; do not try to insert your main keywords forcefully in your content. You can get penalized by Google. You can create a blog attached with your website to update your content in regular basis.
Before start your off-page works be sure about your on-page optimization has been done properly as per SEO rules. On-page is the most vital part of SEO and it’ll help your website to stay ranked in your business keywords in major search engines for long time. Place your keywords properly in Meta tags and do some research work to know latest trend about it.
You can do all of these steps by yourself at your starting stage without investing your money on SEO. You may have to hire or outsource your content writing job but overall you can manage all these things by your own. As a small business owner you must have to plan some strategies to compete with other big guys in the market. So, try it out and always hope for the best results.