Article

The Trick to Being Successful at Trade Shows and Exhibitions

67 views

Trade shows and exhibitions have an interesting ambience which attracts business owners. This ambience not only offers owners a good chance to know about the latest innovation, but it is also a source to build a strong network and meet other sources.

This is a professionally organised event which means it has a significant amount of authenticity and reliability associated with it. This quality standard makes the job of organising the event difficult…

Discussed below are some simple, yet essential ways in which you can make your trade show or exhibition stand apart from the rest!

Dress right!

It is said that first impression is the last impression. Although, it is not necessary that first impression always matter but they do matter professionally. Exhibition venues are likely to be different in varied aspects.

For instance, some are brightly lit while others have dim lights. Then are some which are extremely cold others may have leakage problem. Therefore, it is important to dress keeping in mind the venue and dress comfortably.

An uncomfortable dress can completely ruin your job as well as can lead to accidents. So, make sure that you wear a dress in which you can greet your visitors, walk all through the venue and shoulder your responsibilities.

Arrive early

Although this might appear to be an obvious thing, there are instances where organisers happen to arrive late at the venue. There might be genuine reasons like traffic, engrossed in additional responsibilities, delay in set up and so on.

But, if you are smart you will ensure that you reach early and make all the necessary arrangements. Plus, arrange it in a way that all refreshments are at a distant place from the main event.

You must have adequate knowledge about what is being exhibited and determine several ways in which you can exhibit it. You can research about it or get in touch with one of your friends for it.

Divide tasks

Although you may prefer looking after all arrangements by yourself, but it is also necessary to delegate them to your staff. This way, you can ensure that all arrangements are done on time before the event starts.

You get sufficient time to carry out last minute check for the arrangements and make required changes. You also do not have to go through the stress all alone because it gets distributed amongst staff.

Prepare a checklist

Some of us believe that we can remember everything or probably all our tasks. But the fact is that you may miss-out on one of the tasks which are to be completed. Therefore, it is very much helpful to prepare a checklist based on your requirements.

This may include all events in series and all details like contact person, requirements, follow-up action, etc. You can also create power point presentation for your staff so that they can understand the entire process clearly.

You can write important tasks in sticky notes so that you get a reminder of it at frequent intervals. If not this, you can also prepare to-do list for each specific day and then work accordingly so that you have clear idea which tasks are pending and completed.

For instance, while planning you allocate specific budget for each task. This way, you are aware about the net amount required and you come to a situation where you need additional funds you know you have alternative finance option to run your business.

This can save you from getting stuck in midst of your project and carry out the tasks successfully. However, you need to get in touch with reliable companies so that you acquire the best credit facilities.

Stand Display

When you initially think about arranging everything at a venue there are various ideas which might crop in your mind. Then you will distinguish them into ones which are actually applicable and the ones which cannot be.

Executing these ideas is completely on your skills and your understanding about the field.  Apart from that there are some common aspects which you must consider at every event-

o   Focus

There should be one focal element for every event of yours. For instance, if it’s clothing you would focus more on the fabric and its quality. You try to use different fabrics innovatively to give an interesting look to the exhibition.

o   Clutter-free

Allocating too much equipment or appliances at one spot will make it look cramped so avoid doing this. In fact, you can choose to dedicate specific spot for each fabric. Neat and well-labelled spots are most visited by visitors.

If you have a specific unique piece of art, then you can display it at the centre or in one corner (which people are likely to visit more often).

Although you may have a busy time planning and organising the event, it is equally important to be a part of the event. Be present, meet new people and learn more about them. This will help you build a strong network within the industry you’re operating in.

Leave a reply