Category: Marketing

Marketing Segmentation Strategy

3 Brands That Showed Excellent Use Of Marketing Segmentation Strategy

Market segmentation is one of the oldest marketing tricks in the book. Segmentation, Targeting, and Positioning (STP) is a dynamic strategic approach to modern marketing. Marketing segmentation strategy is one…

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Promoting your Business in the Accommodation Sector: What you Need to Avoid

Marketing your business in the accommodation sector is not always easy and there are certain things you should definitely avoid doing if you want to get ahead of your competition…

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FinTech Marketing: Pitfalls to Watch out For

In order to stand out from the competition, you need to have a great marketing campaign. If only it were that simple though. Yes, marketing is the primary way for…

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Choosing a SEO Company in Houston – Are Reviews Important?

After the initial round of gathering a list of possible SEO agencies in Houston, your next step revolves around exploring them. There is no denying that Search engine optimization (SEO)…

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Know the importance of Brand Strategy

A brand is an identity of an organization, service or product. The brand identity must be based on a unique idea. The unique idea must be distinctive of the competition…

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website should include a blog

5 reasons why your website should include a blog

To have a blog with your website or keep your website blog-free has always been a question. Many websites have a blog that is updated on a regular basis by…

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Experiential Marketing - The Crucial Element of Your Mobile App Marketing Strategy

Experiential Marketing – The Crucial Element of Your Mobile App Marketing Strategy

Is it easy to sell your products and services? No matter how established your brand is or how popular your mobile app is, you won't deny that it has become…

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How To Get The Most Out Of Your Banner Campaign

How To Get The Most Out Of Your Banner Campaign

After your banner design is done and dusted, it’s essential to consider carefully where you’re going to place the banners out in the field. Many business owners and marketers need…

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10 SEO Myths and SEO Mistakes That Kill Your Rankings

10 SEO Myths and SEO Mistakes That Kill Your Rankings

Search engine optimization or SEO is one of the most baffling topics of website development and traffic. In layman terms, optimizing your site for search engines giants like Google and…

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